About me

With over 13 years of diverse experience spanning from front-end development to product management, I bring a unique blend of technical expertise, strategic insight, and hands-on dedication to launching impactful products.

Specializing in payments, e-commerce, media, and advertising, I’ve collaborated with top brands like Grab, Visa, Lazada and Disney, driven by a passion for innovation and a commitment to exceeding user expectations through user-centric design.

Proficiencies & Contributions

πŸ‘©β€πŸ’» Interpreting Code

Proficient in code interpretation with a BComp from NUS and prior front-end development experience. Skilled in collaborating with software engineers on technical scoping for effective product alignment.

πŸ“Strategic Roadmaps

Expertly plan and prioritize product roadmaps to ensure alignment with business objectives and product vision.

πŸ–ŒοΈ UI/UX Design

Specialized in Human-Computer Interaction design at NUS. Proficient in wireframing, with expertise in Adobe Suite and Figma.

🀝 Stakeholder Management

Bridging technical and business domains, I adeptly translate between technical requirements and business objectives to foster effective collaboration.

πŸš€ Go-To-Market Strategy

Proficient in end-to-end product launches for web and app platforms, specializing in impactful launches within Payments, E-commerce, and Media sectors.

πŸ”Ό Data Analysis

Collaborative experience with data teams, adept at deriving actionable insights from numerical data to inform strategic decision-making.

Portfolio