Role: Account and Project Lead
Intel: Back to School PC Finder was a digital marketing campaign aimed at students in South Korea.
Producing eight different animated cartoon characters, each persona has a recommended Intel-powered PC that is suited for their needs. These cute characters were fully animated to increase engagement and resonance with the guests. The site was fully localised in Korean language, and received positive traffic onto the landing page.
The site was also honoured with a score of 7.66 on the Awwwards.
Characters like ‘The Gamer’, ‘The Studious one’, ‘The Social Media Addict’, ‘The Musician’ were created.
Acting as the account lead for the project, I was able to work with the Korean MRM // Mccann office, creative team, development team and client to deliver the project in a short time frame. Working with the media agency, we worked out media strategies for Facebook Ad targeting based on the traffic conversions for the 6 week campaign.