Role: Web Production, Project Lead
The Inside Out Movie Page for South East Asia is a one stop landing page for tickets, activities, mobile apps pages, online games, galleries and character bios for the movie. 6 weeks prior to the movie launch, the team came up with a strategy to reveal one character each week to engage returning visitors. The site was built on Disney’s customised CMS.
6 weeks prior to the movie launch, the team came up with the strategy to reveal one character to engage returning visitors. The character roll outs started off with a sneak peak to all characters, and then a character review every single week.
As more content were coming in to the site, these were added accordingly and crosslinked on the site. The team also ran a meme generator campaign site that allowed users to create their own emotions, dressed up with different props and clothes!
Final Character Reveal Roll Out
I was involved in the whole process of planning, strategising, designing and deploying the contents to the site. Working closely with the studios stakeholders, I was in charge of updating the sites according to the strategised roll out. At the same time, adding content such as apps and games were coming in. I localised and updated any content that were required to be featured on the site.
I was also in charge of keeping an eye of any technical support needed for the my-emotions site (site has already sunset), and crosslinks were set up across all possible portals to increase the visibility of the movie and pull guests to the movie page.
My-emotions emotions that can be created from the emotions generator
All Characters Sneak Peak